Webinar: How to Use Formative Research to (Re)design Your SBC Strategy

Date and Time: 

Thursday, September 17, 2020 - 14:00 to 15:30


Virtual - time indicated in London time


Webinar #3 in the Webinar Series on Social and Behaviour Change (SBC) for Improved Agriculture and Nutrition

Part 1 | Part 2 | Part 3 | Part 4 | Part 5

Speakers: Na Oume Habou Ibrahim, Lenette Golding, and Meghan Pollak

Moderator: Cecilia Gonzalez

Date: Thursday 17 September 2020

Time: 09:00 New York / 13:00 Accra / 14:00 London / 15:00 Rome / 16:00 Addis / 18:30 Delhi / 20:00 Jakarta / 21:00 Beijing

The third out of five webinars follows up on the previous webinar that explained how to conduct formative research that identifies the main barriers and enablers to change (see webinar recording). The webinar is designed to help practitioners use their formative research findings to design an effective social and behaviour change (SBC) strategy. In the course of the webinar you will be able to learn:

  • the key steps involved in preparing an SBC strategy
  • what should a good SBC strategy consist of
  • which tools can help you in designing SBC strategy
You can look forward to plenty of practical examples, useful tips and resources that will enable you to apply what you learnt in your work. A substantial portion of the webinar’s time will be allocated to participants’ questions. The speakers include: Na Oume Habou Ibrahim, Lenette Golding, and Meghan Pollak (see their short bios below). 

Note: To access this webinar, you will need to register and be logged in to your Zoom account. If you don't have a Zoom account, you can create one here for free.

The webinar is part of a webinar series running through the second half of 2020. It aims to help people integrate SBC effectively into each stage of their interventions, especially in the context of agricultural, food security and nutrition projects in low-income countries. Throughout the entire series, experienced SBC practitioners and researchers share useful guidance and inspiration on a range of topics, including:

  • SBC essentials (1st webinar)
  • identification of the key barriers and motivators to change (2nd webinar)
  • design of SBC strategies (3rd webinar)
  • development of effective SBC messages and materials (4th webinar)
  • effective monitoring and evaluation of SBC interventions (5th webinar)

All webinars are in English; however, recordings with French subtitles will be available shortly after each webinar.

The webinars are an excellent opportunity for people to gain comprehensive knowledge, skills and inspiration for facilitating behaviour change in an effective way. Therefore, we encourage you to share this invitation extensively with your colleagues and partner organizations, especially those in countries affected by higher levels of food and nutrition insecurity.  

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The webinar will last 90 minutes, including a presentation and discussion session.



Na Oume Habou Ibrahim is a Health and Nutrition Manager with Save the Children Niger. With over fifteen years of health and nutrition experience in the West African context, she currently supports teams in Zinder Region of Niger in operationalization of an SBC strategy. She is very passionate about facilitating social and behaviour change in the rural communities using simple SBC tools.
Lenette Golding has worked with many teams across the globe to conduct and analyse formative research and develop and implement strategic SBC strategies for integrated health and development programs. She is one of the authors of Save the Children’s FOCUS tool, an online social and behaviour change/ communication (SBC/C) strategy planner. 



Meghan Pollak is a Senior Nutrition SBC Specialist with Save the Children USA. She currently supports teams in Burkina Faso, Niger and Mali on conducting SBC formative research and creating integrated user-friendly SBC strategies. One of her great passions is building the capacity and social support of community members to lead their own development process using participatory based tools such as the Community Action Cycle methodology.




Cecilia Gonzalez is a multilingual international development professional with 10 years of experience in program management and technical aspects of food and agriculture. Since 2015, she has helped coordinate the Agriculture-Community of Practice (Ag2Nut), an online global community of roughly 7,500 members from 129 countries.